Green View Magazine | December 2019

17 GREEN VIEW MAGAZINE DECEMBER 2019 HIGHOPES is a leading cannabis design and branding agency specializing in Branding, Packaging, and Web Design. Visit www.highopes.co for more information. O utlook: What is the first piece of advice you’d give to a business considering going into/expanding into Cannabis? Know your market. Often, when we explore the challenges our prospects are facing, we recognize an underdeveloped understanding of their own market. Starting out, you must challenge yourself to understand your market’s numbers, psychographic targets, and niche in order to have longevity in this industry. Challenges: What are some common missteps/ mistakes you see? HIGHOPES Know your market Courtesy of HIGHOPES and Creative Director/ Co-Founder Patrick Toste